By GODO Swimwear | Bold Men's Swimwear Designed in Belgium
Every piece we make starts with a feeling.
The Mermaid Collection started with the sea — but not the colour of it. It started with the mythology. The mystery. The idea of something wild and beautiful living just beneath the surface.
That's the feeling we wanted to wear.
Where It Began
We've always believed that bold men's swimwear isn't just about how you look. It's about how you feel the moment you step onto the beach — that split second where you decide whether to own the space or shrink from it.
The Mermaid Collection was designed for the man who owns it.
The print came first. A soft, romantic pink base layered with an intricate mermaid-inspired design — scales, movement, depth. It's the kind of print that reads as bold from a distance and reveals its detail up close. Unexpected on men's swimwear. Which is exactly why we did it.
The Making
GODO pieces are made in Colombia from premium stretch microfiber. Getting a print like this right takes time — the mermaid design has fine detail that needs to hold its clarity across the stretch of the fabric. Too much tension and the pattern distorts. The team in Colombia nailed it.
The result is a piece that moves with the body without losing the print — in the water, out of it, all day long.
The Shoot
The video above gives you a glimpse of what goes into bringing a GODO collection to life. The casting, the light, the setting — none of it is accidental. Every frame is built to show the swimwear as it's meant to be seen: on a real body, in real light, with real confidence.
For the Mermaid, we wanted a setting that matched the energy of the print — something warm, sensual and a little otherworldly.
The Thong — Available Now
The Mermaid Thong is available now. Low-rise, fully lined in the front, and built on the classic GODO silhouette that flatters every body type.
Thong Mermaid — Shop now
The Bikini — Coming 2027
The Mermaid Bikini is on its way. Same print, different silhouette — and worth the wait. Stay tuned.
The GODO Philosophy
We started GODO because we believed the European market was missing something: bold, well-made men's swimwear designed with intention. Not novelty. Not shock value. Just beautiful pieces that help men feel confident in their skin.
The Mermaid Collection is that philosophy in fabric form.
Designed in Belgium. Made in Colombia. Worn with confidence — wherever the sea takes you.
GODO Swimwear — Designed in Belgium. Made in Colombia. Worn worldwide.